We’re running a Webinar with Optimizely!

Building a Best in Class Testing Program Thursday 4th December, 11:00 – 11:45 GMT We’re really excited to be running a webinar with our solutions partner Optimizely. The majority of businesses have a real opportunity to develop a testing program that lies at the heart of their business objectives. The opportunity to test, improve and optimise [...]

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MGM: Referral channels

Due to the low volumes a member get member program (MGM) will normally generate for a client, I often find it’s a forgotten channel which isn’t given much attention, if any at all.  And it’s true, a MGM program is never going to bring in a high percentage of your sales (at least it’s very unlikely [...]

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How To Boost Trust in Your Brand in a Digital World

There’s an issue that we have found increasingly on the agenda in our discussions around branding, strategy, campaigns and data developments in the marketing space. It is the issue of TRUST. As competition increases, as offers become increasingly desperate, as data on customers is being harvested by brands and organisations in increasing measures, it will become [...]

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MGM: Testing Referral Rewards

Let’s face it, we all live in a social world. Most of us spend at least a portion of our day in some sort of online social interaction – whether it be emailing, social platforms or any of the other ways we share things with others nowadays. That’s why it’s so important for companies to [...]

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Member Get Member (MGM) Marketing

Member Get Member (MGM) marketing is based on a customer referral system; where the customer and the referred friend reap rewards, and the marketer boosts their customer acquisition. Get it right and MGM can be a great source of maximising your high value customers. But the reality is that referral schemes are difficult to get [...]

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Why Content Marketing Sucks

[Sometimes it’s best not to try to provide 7-step answers but to encourage people to start thinking in a new direction. That’s the intention of this post.] There’s a problem with Content Marketing, a big problem. It’s an issue we need to take very seriously. Before it’s too late. Because the more we blindly engage [...]

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