Using Data to understand and build relationships with your customer

Alex Lockett, Director at Stream:20, recently presented at a Figaro Digital event. Alex discussed how the increased use of data is guiding businesses toward a more customer centric model which is impacting many industries, and in particular financial services. Tailoring activity to increase relevancy, improve the customer experience and build long term engagement means businesses can start to [...]

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Marketing cannot sit in isolation to Product within a growth business – Breakfast Seminar

For any business to achieve substantial growth, a cohesion needs to exist between the marketing team and the product function. To celebrate the launch of Stream:20’s new offering for clients: Digital Product, at our next Breakfast Seminar we will be discussing how this cohesion can be built, and how the marketing function is critical in [...]

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Stream:20 at Figaro Digital – Customer Acquisition, Retention and the Multi-channel Mix

Suzanne Jiggens-Johnson, Director at Stream:20, recently presented at a Figaro Digital event on the 26th March 2015. The talk delved into 'How the Merging of Customer Acquisition and Retention is Impacting the Whole Multichannel Mix'. The merging of customer acquisition and customer retention teams is a common theme that Stream:20 are beginning to see more often and [...]

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5 Tips To Getting Closer to your audience on social media

Do you struggle to find the right platform, time to post and target audience for your social media? Then read on… For any of us that have ever had to write a social strategy, we have all sat there scratching our heads and wondering just what it is that our customers and prospects will find [...]

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Google algorithm update: Is your site mobile friendly?

Speculation has been building within the Search community for months, and now it’s official: from 21st April 2015, Google’s mobile ranking algorithm will be including mobile friendly usability factors to determine where your site should rank, for all worldwide searches.  The algorithm is designed to make it easier for mobile users to find websites that [...]

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Get ready – Data Laws in the EU are changing

When your customers or prospects spend time on the web: shopping, browsing or signing up to receive marketing, they are leaving a digital fingerprint wherever they go. This data can drive successful marketing – enabling you to target them with relevant products and offers to a very sophisticated level of personalisation.  As a business, this [...]

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