Missed our Building a Best in Class Testing Program webinar?

We recently held a webinar with our solutions partner Optimizely and it was a huge success with a number of people dialling in and asking questions. The webinar was led by our Senior Digital Marketing Consultant Alia Formoy and hosted by Optimizely Marketing Manager Jerry Rietveld. For those who missed it or would like to [...]

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Why is referral marketing important for your business?

Stream:20 is pleased to announce the first of many breakfast seminars, aimed at Senior digital marketers on an invitation only basis. The first seminar will be with Mention Me and takes place on the 27th February 2015. We will be discussing the importance of referral marketing and how to make it work for your business. Referral marketing, also [...]

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Learning to speak plainly about advertising technology

“The danger of the past was that men became slaves. The danger of the future is that man may become robots.” – Erich Fromm “I just want the future to happen faster. I can't imagine the future without robots.” – Nolan Bushnell You couldn’t ask for two more divergent opinions about technology. Fear of the future. Impatience [...]

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Are you using effective acquisition KPIs?

In any business there are always multiple acquisition KPIs you can measure, so sometimes it can be difficult to identify which one is best for your business and goals. We’ve selected four of the best models which are suitable for the majority of businesses. Some models are more suited to specific industries and each has [...]

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We’re running a Webinar with Optimizely!

Building a Best in Class Testing Program Thursday 4th December, 11:00 – 11:45 GMT We’re really excited to be running a webinar with our solutions partner Optimizely. The majority of businesses have a real opportunity to develop a testing program that lies at the heart of their business objectives. The opportunity to test, improve and optimise [...]

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MGM: Referral channels

Due to the low volumes a member get member program (MGM) will normally generate for a client, I often find it’s a forgotten channel which isn’t given much attention, if any at all.  And it’s true, a MGM program is never going to bring in a high percentage of your sales (at least it’s very unlikely [...]

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