Posted on February 7th 2012 by Stream20 Team
Enter our prize draw and you could be all safely synced up for ages!
Posted on February 7th 2012 by Stream20 Team
Looking to take your email marketing to the next level in 2012 but managing 1,000,001 other things too? Know what best practice looks like but struggling to find the time and resource to implement it?
Stream:20 Director, Stuart Russell, recently presented at Figaro Digital Email Seminar to teach attendees how to be an Email Superstar in 2012 despite the other pressures they face.
Posted on January 30th 2012 by Stream20 Team
With a high number of exciting and ‘disruptive’ start-ups continuing to emerge, here are my picks for three to watch this year.
Made.com
Made.com has been around for a couple of years but is really beginning to shine. Their model is simple: they sell designer furniture at a fraction of the price of the high street.
This is a great example of yet another disruptive business that is set to do very well. They are very open about the fact that they design in the UK but get made in China and manage expectations that you will wait up to 6 weeks – but because of the huge cost savings the wait isn’t an issue for many people.
Posted on January 26th 2012 by Stream20 Team
So the first month of 2012 is almost over. How many of your New Year Resolutions have you managed to keep? Are you still on the detox, smoke free and exercising three times a week? No? Not many of us are! But when it comes to your email & CRM strategy, there are some resolutions which really are worth keeping and will help you reap the rewards of your customer base
1. I promise to make my emails relevant to customer behaviour not just business needs. We all know behavioural segmentation means we can better tailor our messages to consumers, but not many organisations are actually doing it. Don’t be scared, this doesn’t have to start as overly complicated, how about simply tailoring your emails based on whether a customer has clicked on your last emails or not?
Posted on January 23rd 2012 by Stream20 Team
How channel management is evolving –
How can you integrate offline channels into the mix when balancing your digital efforts?
The first thing we need to understand when considering including offline spend as part of your digital channel management is how to accurately measure the success of offline marketing on online sales, and importantly how these impact sales across your different (easily tracked) online channels.
Posted on January 18th 2012 by Stream20 Team
Email / CRM / Loyalty / Retention… What does all this really mean and what should your department ‘do’…?
“This is our email team, they do our CRM, loyalty and retention stuff”
Pick a customer marketing department at random and you can be fairly sure it’s had some variation of this description thrust upon it. Terms like ‘CRM’ and ‘loyalty’ get used interchangeably as the real definitions are only important to Marketing Professors, right?
Without sounding like a marketing swot I’d say ‘no’.
Of course, whatever moniker we use we’re ultimately talking about keeping and up-selling to current customers, so we don’t need to stop all work until we get this agreed. But I’ve found that giving more thought to what it is teams ‘do’ can provide real help defining the type and scope of service they gave to the business.
Posted on January 3rd 2012 by Stream20 Team
The introduction of Google Seller Ratings is significant because it can increase paid search traffic and click-through rates, and potentially increase conversions due to the visibility of the seller ratings and the inherent trust that is created by their presence. Seller ratings are like a personal referral from other customer about which merchants to purchase products and services from.
Seller ratings can really make your ad stand out from the competitors. The bright colour of star ratings is easily recognised and the bigger size of ads when seller ratings are added can increase your click through rate.
What are Google Seller Ratings?
The Google Seller Rating extension provides user-submitted ratings information about sellers next to their AdWords ads. They are matched to Adwords advertisers’ ads through the domain of the display URL of the ads.
The Seller Rating stars are generally a useful tool for advertisers: they are free, add a visual dimension to ads and, most crucially, enhance the advertisers’ reputations and increase users’ trust in them.
If your ad has an extremely high quality score and shows in the top panel (above natural results), the extension will also display the number of qualified reviews next to the rating.
Posted on December 20th 2011 by Stream20 Team
2011 truly has been the year of mobile and, with Christmas approaching and Smartphones and tablets ranking highly within the top 10 top must have presents, 2012 will only see this growth continue. The IDC quote that in the UK 1.8 million Media Tablets and 7 million Smartphones are to be shipped in 4Q11 (source SMARTPHONE & TABLETS TRENDS – Q4 2011 & Q1 2012 report).
More than ever, Mobile is a channel that requires investment, focus and key positioning within all marketing strategies.
Looking to launch mobile plan of your own? Here are a few tips to get you started.
Posted on December 12th 2011 by Stream20 Team
I
t’s now almost a reflex reaction to check your email the moment you make a purchase online. That little confirmation email means more to us than a mere receipt. It gives reassurance that the site is legitimate and companies not sending them now stand out like a sore thumb.
Yet only 52% of companies send a triggered welcome message, while purchase confirmations are only in place for 39%.
Like it or not, triggered emails are shaping customers’ expectations and it’s time to sit up, take notice and make them a meaningful part of your CRM activity.
True, it might take a bit of data wizardry but when you start to see the results from an entirely automated, hugely targeted campaign you’ll wonder why you waited so long to get started.
Posted on December 6th 2011 by Stream20 Team
Attribution is fundamental to understanding the true value of your awareness driving marketing efforts, traditionally your “Push” marketing channels, Display and Email (although there is certainly some cross over with other channels).
The question we continue to come across is how do you use attribution to constantly monitor the performance of these channels on a week by week and day by day basis rather than simply looking at the average customer journeys once a quarter?
The key to this is to put in place an accurate attribution model that gives appropriate weight to each different touch point on your marketing path. Importantly to measure the significance of your awareness driving activity this needs to give influence to ad views as well as clicks and site visits.
