How is a Data Management Platform different from a Single Customer View?

Data management platforms can help to target the most relevant marketing messages, through every digital channel, to everyone who interacts with your brand.  How does is this different from a Single Customer View?   Data Management Platform vs. Single Customer View The main struggle over recent years with the Single Customer View has been getting [...]

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Stream:20 at Figaro Digital Affiliate Marketing Seminar

‚ÄčOn Wednesday 2nd April, Teresa Lawrence, Associate Director at Stream:20 spoke at the Figaro Digital Affiliate Marketing Seminar.     Did you miss Teresa's talk, ‘Hit Your KPIs Through Affiliate Growth Hacking Strategies’?     Do you want to see it again?   Take a look at the full presentation and slides here.          Hit Your [...]

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Why data management platforms are for more than just display

Data management platforms, or DMPs, offer benefits far beyond purchasing display audiences.  These platforms have the potential to act as a campaign management tool for every digital channel, helping to target the most relevant message, at every single touch point, to every single person who interacts with your brand.   DMP data and behaviour Data [...]

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Marketing your mobile presence: Slideshare slides

A quick overview of opportunities afforded to the current mobile marketer. Presented at the digital marketing show. Presentation includes: 1. Overview of where most companies are in their mobile marketing journey 2. Planning realities in mobile: what is the immediate focus 3. Structuring a mobile marketing team and the relationship it needs to have with [...]

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Over 50s – not so over the hill, when it comes to digital!

The UK population is aging, which means the number of over 50s online is increasing. No longer are we seeing over 50s as the silver surfers; just because you are over 50, doesn’t mean that you are over the online hill. Those that have embraced the internet in their 30s – twenty years ago – [...]

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Choosing an Email Service Provider

It’s that time of year when budgets have been – or are starting to be – signed off for the new year of activity, and you’re thinking about starting to use – or moving to – a new Email Service Provider (ESP)? No problem, at Stream:20 HQ, we’ve helped a lot of our clients navigate [...]

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