Posted on December 5th 2011 by Stream20 Team
So you’re planning for next year. When it comes to splitting up the marketing budget for all the different channels, there are loads of previous figures that we can use to work out how much and when for each.
But what about when it’s a new channel? What about a new channel that is so complicated that it is near impossible to get a clear ROI on?
And the risk of not investing enough looms like a dark shadow right over your desk…
So, how much of the marketing budget are you going to going to give social?
Read more… >
Posted in Resources | Tags: Budgets, Social Media
Posted on November 30th 2011 by Stream20 Team
If you’re a client struggling to deliver your targets with a small marketing budget, it’s easy to imagine all your problems would be solved if only you had more money. But even then it’s not always plain sailing. Managing large scale marketing budgets can also bring challenges which need to be overcome…
Read more… >
Posted in Resources | Tags: Budgets, Management
Posted on November 21st 2011 by Stream20 Team
To ensure your paid search efforts are as successful as they can be this Christmas, here are my top pay per click festive tips:
Start Planning Early
Start pushing your Christmas offers earlier to encourage people to purchase sooner. Christmas searches start as early as October. Therefore it is important to ensure you have a presence on key terms now so consumers remember you later on in the process. Read more… >
Posted in Resources | Tags: Fresh approach, PPC
Posted on November 14th 2011 by Stream20 Team
One of the fastest growing areas in online marketing today is Tag Management. Tag Management is a young yet quickly evolving space with just a handful of capable players. Tag Management lets companies reduce IT costs associated with tagging, improve site performance and allows marketing departments to be more agile.
Our daily interactions with companies make it quite clear that there is a strong desire from the online community to understand what Tag Management is and how to differentiate between the players in the space today. Based on our experience, there are a number of factors that you should consider in this space. We’ve listed six below. Read more… >
Posted in Resources | Tags: Fresh approach, Stream20 Audit, Stream:20, Target to hit
Posted on November 10th 2011 by Stream20 Team
Digital media is often caught short due to its own success and the constant changing digital media landscape. And it is data that is generally seen as the driving force behind the performance of digital campaigns but more often than not the data is worthless and costs more to store and process than it actually proves to be worth. Read more… >
Posted in Resources | Tags: Analytics, Conversion, Fresh approach, Interim management, Stream:20, Target to hit
Posted on November 7th 2011 by Stream20 Team
Like most professionals working in the online industry, I conduct and transact an awful lot of my personal life through websites, however when I come across one that really impresses me, I think it’s worth sharing. Read more… >
Posted in Resources | Tags: Email, Stream:20, Target to hit
Posted on November 3rd 2011 by Stream20 Team
Marketing has evolved over the last few years from being centred on creative execution to being centred on data. In the increasingly tough economic conditions it is vital that businesses focus on key areas of their websites to improve both consumer experiences as well as improve their bottom line.
The problem with Marketing becoming so focused on data is that there can often be far too much data presented to clients that confuses the overall objectives and reduces effectiveness.
Analytics – the process for reaching a business decision based on existing data to improve or guide future investments or processes – is guilty of often capturing too much data. But there are a few things that all clients can focus on when rolling out analytics to ensure data is valuable and insightful. Read more… >
Posted in Resources | Tags: Analytics, Re-evaluating vendors, Stream20 Audit, Stream:20, Target to hit
Posted on October 25th 2011 by Stream20 Team
For people to find out about your site they have to be able to track it down, and ‘Search Engine Optimisation’ or SEO is the method to get your website noticed by search engines and by your target audience (or at least those who use search engines, but these days, who doesn’t?)
The trouble with SEO is that the basic principles of building engaging, unique content that other sites will link to is a mid to long term strategy; so what can you do in the short term to improve your website SEO profile?
The quickest thing a site owner can do is to change on-page factors as you control what’s on your site. So let’s target seven of the most common SEO on-page problems that when resolved can improve your website’s ranking in search engines: Read more… >
Posted in Resources | Tags: Channel Management, SEO, Stream:20, Taking over a digital marketing channel, Target to hit
Posted on October 21st 2011 by Stream20 Team
Here is the second instalment of our Top Ten Tips for rolling out a new ESP. Read more… >
Posted in Resources | Tags: Email, Re-evaluating vendors, RFP management, Stream:20
Posted on October 19th 2011 by Stream20 Team
Up-rooting all your data and campaigns and migrating to a new Email Service Provider (ESP) is doubtless a major project, but a bit of forward-planning goes a long way towards smoothing the big move.
First things first: if you need advice on choosing an ESP, visit the Stream:20 blog post about this.
Once you’ve made the big decision, you need to get going on the practicalities. So we have pulled together our Top Ten Tips for rolling out a new ESP and here are the first five: Read more… >
Posted in Resources | Tags: Email, Re-evaluating vendors, RFP management, Stream:20
So you’re planning for next year. When it comes to splitting up the marketing budget for all the different channels, there are loads of previous figures that we can use to work out how much and when for each.
