News

Crumpler Affiliate Competition – Win A £150 Crumpler Laptop Bag

Posted on October 18th, 2011

Win one of three top of the range Crumpler laptop bags!

To celebrate the launch of the their affiliate program, Crumpler EU are offering affiliates the chance to win one of three top of the range laptop bags. All you have to do to be in with a chance of winning is to join the program and generate more than £200 worth of sales during October. The Crumpler affiliate program is running on the Stream20 Network (the same as Jurys Inn) so either sign up there or contact osh.rice@stream20.com. (more…)

Choosing an Affiliate Network

Posted on October 7th, 2011

For even the largest online companies, choosing the right affiliate network is crucial if you’re to ensure your program runs smoothly and achieves your objectives. With this guide, Stream:20 aims to offer you some useful insights into selecting the best network for your affiliate program. (more…)

Complete the new IAB AMC Survey here

Posted on September 28th, 2011

The New IAB AMC survey is now live. As an active member of the AMC we are working with the council to gain valuable feedback from merchants currently working within the affiliate channel.

The IAB is the UK’s leading trade association for online and mobile advertising and represents the interests of its members in developing best practice and promoting the growth of these channels. One of the ways that this occurs is through the management of councils for different disciplines, one of which is the Affiliate Marketing Council. (more…)

Stream:20 welcomes the IAB Affiliate Marketing Council’s Ethical Merchant Charter

Posted on September 20th, 2011

The Stream:20 Affiliate team welcomes the launch of the IAB Affiliate Marketing Council’s (AMC) updated ethical merchant charter.

The Ethical Charter was first launched by the IAB’s AMC in 2009 but has been rereleased because ……

“There has been key changes within the sector in recent months. As a result the Ethical Merchant Charter has been revised to take account of these changes. Each section has been expanded to provide greater clarity on a range of factors that, if handled incorrectly, can seriously damage an advertiser’s chances of optimising their programme. There are also additional references to the growth of mobile, social media and behavioural retargeting all of which can be conducted via the affiliate channel.” (more…)

Four ways to impact affiliate sales in four weeks

Posted on September 15th, 2011

Affiliate marketing has been around for a while now and many companies are taking advantage of this unique way of paying only for sales made. Even though the affiliate channel has become a central feature in many eCommerce company’s digital strategies, it’s always worth looking at some quick wins, which should enable your program to generate more sales.  So here are our four ways to impact sales in four weeks. (more…)

How to grow your affiliate program

Posted on September 1st, 2011

So you have your affiliate program up and running and you’ve seen it grow in terms of sales volume and revenue generated.  But the big question is, how do you maintain and continue this growth year on year? Here are five top tips to help you do just that.

(more…)

Stream:20 Top 20 – Choosing the right Ad Server (Part 2)

Posted on August 3rd, 2011

Here’s the next instalment of our Top 20 Tips for choosing the right Ad Server:

Databases

11.  The ease with which data from all marketing channels can be matched back to any existing backend databases is an important consideration. Existing customer details as well as future customer information provides valuable insight, such as lifetime value, which can’t be tracked without these backend databases.  Because cookies expire on average 30 days after the impression and each order ID is considered ‘new’ by the Ad Server there is no way for them to track the lifetime value using the Ad Server alone.  So make sure your databases are in order and compatible with the Ad Server you choose.

(more…)

Stream:20 Top 20 – Choosing the right Ad Server (Part 1)

Posted on August 2nd, 2011

In our view choosing the right Ad Server is one of the most important decisions an online marketing operation can make. Why?  Because not only does it host all your online advertising and deliver them to your target websites, it also “audits” your online marketing spend by monitoring click throughs and impressions of your online ads.

This gives you a fast and accurate view of where you are spending, how effective it is and how you might improve things. As a result, your choice of Ad Server will dictate how you use your data, and how flexible you can be with the big decisions in online marketing. So clearly, it is vital you get your choice right.

(more…)

5 Affiliate Trends to watch

Posted on July 26th, 2011

1)      Cookie Legislations and EU Privacy Directive

Currently the new EU Cookie directive is one of the hot topics being discussed in the industry both in the UK and throughout Europe, especially in Spain.  Indeed, in Spain, a recent survey, the European Affiliate Marketing Landscape Report 2011 in association with Webgains, showed that 60% of Spanish Affiliates stated this posed the biggest threat to earning in the future.

(more…)

The EU cookie directive: How to be a smart cookie

Posted on July 11th, 2011

With new European privacy laws coming into force in the UK, we thought we’d try and clarify the so far vague explanations from the Information Commissioner’s Office.

So what’s it all about? (more…)