Have you ever noticed some channels take sales from others? Do you feel like you are paying for sales twice? Did you know that you can harness this effect to create more sales?
Managing the overall mix of sales - how all channels interact, how they cannibalise each other and how they can be used together to drive incremental sales - is what Stream:20 consultants do. Stream:20 come to the table with systematic approaches to drive incremental sales by working these channels together:
- Affiliates and Paid Search
- Organic and Paid Search
- Display and all other channels
- Affiliates and Email
- Offline Channels and Search
- Multichannel combinations
A Stream:20 consultant who focuses on channel management provides client side tools to identify opportunities and implement strategy to manage incremental sales growth.
This will allow you to work more effectively with media agencies, email agencies, affiliate networks and other key suppliers to manage growth.
What an online Channel Manager can do for you
- Assist in the budget planning process to drive incremental sales
- Develop with you, client side strategy that will drive agencies in the right direction
- Help you through the briefing process and refinement of plans based on feedback
- Evaluate campaigns/channels and advise adjustment to strategy
Channel Management News
Planning Insight:
Top down planning - Planning from sales target down to budget required to hit those sales
Bottom up planning - Starting with your budget and planning upwards to the sales that can be achieved
Subtly different, but importantly different. With top down planning, sales targets are the first requirement. It means that in the planning phase, budget is not a constraint; it's a question of how much volume you can bring in. Stream:20 can help you plan from the top down in a realistic and effective way.
Talk to us
Find out how the Stream:20 consultative network can help you exceed your targets
Call: +44 (0) 207 793 2450
Email: revenue@stream20.com