Posted on November 9th 2011 by Stream20-PR
Figaro Digital, 9th Novemeber 2011
Hacked Data and Hacked-off Customers
Rob Fountain, Consultant at Stream:20
Rob Fountain, Consultant at Stream:20, explains why investing in data security is a good move for everyone
My aunt still sends cheques rather than use JustGiving like everyone else – it’s because of concerns over identity theft. “Bless her,” I think – she doesn’t work in the wonderful world of data, and believes all that she reads in the media.
But with companies like Sony, Zurich, and of course News International all recently in the news for losing or miss-handling data it got me thinking again. Maybe she’s actually the opinion leader here, and it’s the digital marketing industry that needs to catch up.
Read the full article here>>
Figaro Digital – Hacked Data and Hacked-off Customers
Posted in Press Coverage |
Posted on November 3rd 2011 by Stream20-PR
netimperative, 3rd November 2011
Top 10 tips: Migration Migration Migration. Rolling out a new Email Service Provider
Up-rooting all your data and campaigns and migrating to a new Email Service Provider (ESP) is doubtless a major project, but Stream:20’s Katie Gibson suggests that a bit of forward-planning goes a long way towards smoothing the big move.
Read the full article here>>
netimperative – Rolling out a new Email Service Provider
Posted in Press Coverage |
Posted on November 1st 2011 by Stream20-PR
Imperica, 1st November 2011
Accountable social media is no longer an oxymoron
Liz Akers, Senior Social Media Consultant at Stream:20
Oh, how times have changed. Before the Internet, people in marketing were never as exact as they are today. Remember the old days of direct mail campaigns? When you sent out leaflets with different scratch codes (remember them?) and the campaign’s ROI would depend on how many order forms you got from that particular scratch code? At that time, if there was no other marketing activity around, you could usually attribute sales around the time of the campaign to the direct mail piece.
Read the full article here>>
Imperica – Accountable social media is no longer an oxymoron
Posted in Press Coverage |
Posted on October 19th 2011 by Stream20-PR
Toys n Playthings, October 2011
How to catch a customer
As online stores such as Amazon, Argos and Play.com boom to the top of IMRG’s Hot Shop List for the second year running, what happens to the independent toy retailers who don’t cater for the masses? Do websites such as Amazon and PLay help divert customers to smaller top companies and comabt the big department stores online? Or do they lend people the opportunity to purchase gifts elsewhere sending smaller business into decline?….
Online Marketing expert, Serge Milbank, Co-Founder and MD at digital marketing consultancy, Stream20, discusses som valuable points on how to market your toy business alongside the likes of large online retailers.
Read the full article here>>
Toys n Playthings – How to catch a customer
Posted in Press Coverage |
Posted on October 14th 2011 by Stream20-PR
utalkmarketing, 12th October 2011
Location-based marketing – fad or the future?
How many times over the past five or six years was the year of mobile predicted? And, how many times did that prove to be a false dawn? Now the mobile era has arrived, thanks to smartphones and near universal 3G, the focus has now moved on to the trends within mobile marketing, and which of these will prove to be fads and which will have longevity…….
Donal Langan, senior consultant at Stream:20, says just because a new service struggles to gain traction in the early days, does not mean it is a fad. He points to the early day of mobile search when Google and Pay-Per-Click simply did not work. “Now [thanks to the rise of smartphones] we are seeing similar patterns to desktop search. Now we will start to see other [location-based services] integrated into that.”
read the full article here>>
Location-based marketing – fad of the future?
Posted in Press Coverage |
Posted on September 16th 2011 by Stream20-PR
Figaro Digital, 16th September 2011
Get your search and social talking
To get the best results online, it is now essential that companies fully integrate their search and social media campaigns, says Donal Langan
Consumer behaviour online already makes a very strong case for companies to integrate these key online marketing channels. Indeed, people today are increasingly using a combination of search and social when making decisions online. And as a result, companies need to understand how their audience interacts with the two channels if they are to successfully target them online.
Read the full article here:
Stream:20 says Get your search and social talking
Posted in Press Coverage |
Posted on September 11th 2011 by Stream20-PR
The Marketing Lounge, 11th September 2011
Making the most of signups and unsubscribes
It’s easy to focus on the more exciting sides to email marketing: creative, copy, good results – but don’t underestimate the power of your signup and unsubscribe process.
Read the full article here>>
Email Marketing: Making the most of signups and unsubscribes
Posted in Press Coverage |
Posted on August 23rd 2011 by Stream20-PR
netimperative, 23rd August 2011
Top 20 tips: Choosing an ad server
Picking an ad serving partner is a difficult yet crucial task, determining limitations when targeting and delivering direct campaigns. Stream:20 lists the key factors to consider…
Read the full article here>>
Top 20 Tips: Choosing an ad server
Posted in Press Coverage |
Posted on August 18th 2011 by Stream20-PR
Marketing Week, 18th August
Netting Maximum brand value from voucher codes
There are more than 200 voucher code websites in the UK for brands to use. But careful targeting and a considered strategy are needed to get the most from them…..
Trend Micro, a brand offering online security software, works with digital marketing consultancy Stream 20 to develop voucher codes that suit different customer segments. Some customers prefer to see a percentage discount, whereas others are attracted by a specific money-off amount.
Jen Brown, senior manager EMEA for online acquisitions at Trend Micro, says simply offering sporadic money-off deals is ineffective. “Voucher emails and sites must be fully engaged with the company’s overall marketing strategy to make sense,” she adds.
Read the full article here>>
Netting maximum brand value from voucher codes
Posted in Press Coverage |
Posted on August 5th 2011 by Stream20-PR
The Marketing Lounge, 5th August 2011
Saving your Bacon: How to stem the rise of Bacon, the legitimate but still unhealthy cousin of Spam
It’s official – Spam is on the way out and Bacon’s riding high. Now you could be forgiven for thinking we were talking lunchboxes, but no, I mean our email inboxes.
Read the full article here>>
Saving your Bacon: How to Stem the rise of Bacon Emails
Posted in Press Coverage |
