Stream:20 Audit

Overview

Think you could be getting more online sales or know for a fact that certain channels need support?

A Stream:20 audit delivers valuable, in-depth insight, giving a clear view of opportunities for improved ROI.

The granular detail with which Stream:20 approach data collection and analysis reveals insights that you or your agencies generally do not have the time (or tools) to identify.

A typical Stream:20 audit process is as follows:


• Knowledge share: Meetings with internal stakeholders within your marketing team
• Discussions with agencies on their processes and working relationships within your team
• Data collection from client and agencies
• Analysis of all digital marketing channel data
• Competitor analysis
• Detailed recommendations given per channel in long-form and executive summary

Stream:20 consultants’ post-audit recommendations are instilled with their cutting edge knowledge of industry developments to maximise revenue through online channels. A consultant will then set out strong action plans, which you and your team can act on immediately to implement sustainable improvements to your KPIs.

Many of Stream:20’s clients have benefited from a fresh pair of eyes on campaign strategy, budget split and general working procedures on both the client and agency side.

Benefits

• Multi-channel – regain focus on your multi-channel marketing plan. Which channels are performing at optimum levels and which have growth potential? Do you need to re-assess your budget split or re-structure your team to make the most of available resource?


• Display Advertising – ensure your display budget is being spent with the maximum impact. Is your display spend on track with the responses you’re getting? Where do your highest conversion rates come from and is display feeding into your customer lifecycle alongside other channels?


• Email marketing – get a clear view of how many emails you’re sending, when and to whom. Are they being read, responded to and giving the ROI they should? Is creative and tone consistent? Are you missing any stages of your customer lifecycle?


• SEO – improve your site rankings and maintain your place in the top spot. Are all your keywords performing or are rankings slipping? Are you using the right combination of single and long-tail keywords? Is your site architecture SEO optimised and doing the hard work for you?


• Affiliate Marketing – see how well your network is performing. Are your affiliate deals optimised and as lucrative as they should be? Is your targeting on track? How do you rate compared to the competition? Is your affiliate tracking accurate and being reported to relevant stakeholders?


• Social Media – know your followers and how to leverage social data to target more effectively. Are you regularly updating your social media accounts? Do you have a loyal group of followers and are you monitoring social ‘noise’ about your brand or company?


• Tagging – know where your customers are coming from and get your reports into shape. Are you investing in the right areas of your marketing activity to boost volume? What’s the typical customer journey through your site and are you creating valuable touch points?

A Stream:20 audit will provide the answers to these and any bespoke questions you have and offer clear action points. A consultant will also help roll out new initiatives to implement recommendations resulting from an audit if needed.