I’m making an assumption that the majority of people reading my blog posts are in some way connected and/or affiliated to the digital marketing profession in a mid to senior capacity. If you are, then somewhere in your career you’ve no doubt been in a meeting where a senior stakeholder has made significant business decisions [...]
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Posted in Resources | Tags: Channel Management
TrueView is a unique dating app that re-invents online dating for the mobile generation. True View is getting a lot of attention and experiencing impressive growth so I caught up with them to find out more. Interview with: Andrew Ibbotson, Co-founder Date launched: Company launched June 2012, app launched in the App Store Jan [...]
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In the world of email marketing a measure of engagement/success is often the Holy Grail for marketing teams who are keen to demonstrate effectiveness & engagement of their campaigns. Marketers are often very quick to quote click through rates (CTRs) and other ‘call to action’ metrics, when they’re trying to prove how well a campaign [...]
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Posted in Resources | Tags: Channel Management, Email
We all know that when it comes to online shopping the decision to purchase is not purely based on the desire to obtain the goods. It is interdependent on the experience that the user has while on the site. If the experience is bad enough it is likely to be a show stopper. The better [...]
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Posted in Resources | Tags: Analytics, Conversion, Ecommerce, UX
Most companies regard search and email marketing as separate silos but according to comScore, more than “18 billion queries are conducted per month and 153 million consumers actively check their email accounts”. If you’re trying to maximise incoming customer traffic, you may want to think about integrating these two channels. Integration can be easy to [...]
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I’m the first to admit that I have an addictive personality. I’m the sort of person who gets hooked on the most basic things. I have to watch a TV series from the first episode to the final season even if it’s terrible. I have to check Facebook multiple times a day, just in case [...]
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Posted in Resources | Tags: Mobile, Social Media