Courses
Our public training events are detailed below:
| Digital Marketing Foundations Workshop |
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| The Digital Marketing Foundations Workshop details exactly how each part of the online marketing mix should fit into the ultimate goal of increasing revenues. If you need an experiential understanding of the major online channels available for marketing, or a better way of measuring the effectiveness of your activities, this course is what you need. Gain a foundational understanding of the key issues for each channel from our professional consultants. Gain access to a library of downloadable tools and documents that you can immediately put to use. |
| YOU WILL BE ABLE TO: Φ Plan and manage £5M-£20M online budget Φ Understand and manage the essential issues behind the key marketing channels Φ Plan and measure activities across multiple channels Φ Identify specific actions that will boost ROI Φ Understand the most effective approach to your target audiences Φ Utilise professional processes and checklists |
| AGENDA 09:30 Introduction to Digital Marketing & How to Measure Effectiveness 10:30 Websites and Display Advertising 11:30 Search Marketing 12:45 Lunch (included) 13:45 Email Marketing 15:00 Affiliate Marketing 16:00 Q&A 16:30 Close |
“A great overview – the materials will be very useful and I’ll be referring to them regularly.” |
Price £397 (excl. VAT) |
| Email Marketing Foundations Workshop |
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| The Email Marketing Foundations Workshop details exactly how to plan and manage an effective email strategy. If you need an experiential understanding of the essentials of Email marketing, or are seeking a better way of measuring the effectiveness of your activities, this course is what you need. Learn the key attributes of emails that really work. Understand how segmenting your customers and prospects can vastly improve the profitability of your relationships. Get to grips with performance measurement and what to do to improve your results. Gain access to a library of downloadable tools and documents that you can immediately put to use. |
| YOU WILL BE ABLE TO: Φ Create your own eCRM strategy Φ Understand and manage customer segmentation Φ Track and measure response rates Φ Identify specific actions that will boost ROI Φ Ensure you are using the most effective creative designs Φ Utilise professional processes and checklists for optimal returns |
| AGENDA 09:30 Building blocks for Email success 10:30 Launching your email program 11:30 Email Creative 12:45 Lunch (included) 13:45 Getting your Email Program from A to N 15:00 Effective Measurement and Reporting 16:00 Q&A 16:30 Close |
| Price £397 (excl. VAT) |
| SEO Foundations Workshop |
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| The SEO Foundations Workshop will ensure that you gain a thorough grasp of the essentials and show you exactly how you can focus your SEO activities on the ultimate goal of increasing revenues. If you need an experiential understanding of the core SEO, or a better way of measuring the effectiveness of your activities, this workshop is what you need. Gain a foundational understanding of the key issues in SEO from our professional consultants. Gain access to a library of downloadable tools and documents that you can immediately put to use. |
| YOU WILL BE ABLE TO: Φ Plan and manage your SEO programme Φ Identify exactly why some of your pages are not showing Φ Uncover opportunities to gain much greater visibility Φ Find your most profitable keywords Φ Identify specific actions that will boost ROI Φ Utilise professional processes and checklists |
| COURSE AGENDA: 09:30 Introducing Search Engines & Measuring SEO Effectiveness 10:30 Determining SEO Objectives and Defining Site Audiences 11:30 First Steps & Keyword Research 12:45 Lunch (included) 13:45 Developing an SEO Friendly Website 15:00 Creating Link-worthy Content & link-marketing 16:00 Optimising for Vertical Search 16:30 Close |
| Price £397 (excl. VAT) |
Upcoming Courses
- PPC Marketing – Foundations
- Affiliate Marketing – Foundations
- Email Marketing – Advanced
- Channel Management
