Video: Data driven channel management

We all have a view on how to manage our marketing channels, but how do you ensure that your approach is the right one and – crucially – that it drives incremental sales?

Recently Stream:20 Director, Alex Lockett spoke at a Figaro event on how to use analytics and third party data to manage channels. Watch the video and find out how to get the most sales from your budget by utilising path-to-conversion attribution and seasonal demand guarantee.

The slides can also be viewed here: Data Driven Channel Management – Stream20